Marketing, Advertising, Style and Art Essay - 1859 Words

Marketing, Advertising, Style and Art: Life Should be Lived, Not Painted Man-made objects produced for acquisition depend on the ability to carry an image of style. The consumer is persuaded that ownership will enable them to inherit this style transforming their lives into perfect, happy reflections of the people featured in advertisements. These objects can be applied to any aspect of life as a fast answer to the question of style. The media promotes and reflects the current mainstream cultures standards for life style, class and importance of appearance. The media uses images of thin, beautiful women in well kept stylish homes and links these images to other symbols of prestige, happiness, love and success for women. Repeated†¦show more content†¦Ã¢â‚¬Å"Theres so little time left to get our bodies in shape for summer! Bathing suits, shorts and dresses. And its not only our physical appearance that is causing us stress; its also our minds. Its hard to escape drab repetitive chores and the children need constant attention. I wonder if my husband will get around to decorating the bedroom this spring?† These anxieties are results of the battle to achieve then maintain cultural standards, set by upper middle class media in order to cash in on consumerism. What we are talking about is a form of language, the language of style. In Stuart Ewen’s text â€Å"Marketing Dreams: the political elements of style.† The ways style is used to communicate are outlined. Ewen says, â€Å"Style is a way of stating who one is: politically, sexually, in terms of status and class. Style is a device of conformity, or of opposition. Style conveys mood. Style is a device by which we judge – and are judged by others.† In this way we accept the medias standards for living without question, as Ewen also says, â€Å"As a form of information style discourages thought†. Fact: 90% of all girls’ ages 3-11 have a Barbie doll, an early role model with a figure that is unattainable in real life (Silverstein, Peterson, Perdue Kelly, 1986). Fact: 69% of female television characters are thin, only 5% are overweight (Silverstein, Peterson, Perdue Kelly, 1986). Fact: The averageShow MoreRelatedThe Father Of Modern Advertising1434 Words   |  6 PagesCurran 11/14/16 20th Century Art History Professor Young The Father of Modern Advertising The early 20th century was a period of unparalleled change and industrialization. Advertising, in particular, began to take a hold in western society and made significant advances due to multiple factors including an influx of new jobs, developments in production, and increase in consumerism. While Albert Lasker and Thomas J. 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